When the video gaming industry was born in the 1980s it was a golden opportunity for aspiring gaming developers who wanted to successfully enter the field. The graphics Intermountain bill pay were not very sophisticated and anyone who had the fortitude to take the initiative to learn the programming skills that were entailed in developing a video game could successfully penetrate the field.
Even with stone age programming languages such as BASIC or Fortran, the technology was fairly easy to understand when developing a simple video game that hobbyists of the time would find entertaining and fulfilling.
As technology has evolved, the rules for being successful in the gaming industry have become more complex. Thirty years ago, a high school student in his bedroom could build a video game that could make the Top 50 list.
Today, a company could require a team of a hundred or even a thousand developers to accomplish the same feat. The question many entrepreneurs are asking themselves is whether or not it is possible for them to be successful in the video game industry and what they must do.
It is still possible for entrepreneurial ventures to utilize gaming technology to develop a product that their customers are going to be inspired to play. One of the key strategies is to use one of the free game engines available over the Internet, such as the Reality Factory Game Engine or Yoyo games. This may not give developers the opportunity to compete head on with companies such Electronic Arts, but they can still be a profitable alternative to developing a high quality game from scratch. Another option is to outsource some of the development functions. It can be especially valuable for companies to outsource some of their work overseas where they can often get away with paying their programmers a third the salary they would have to pay a local developer.
Unfortunately, it is not realistic for a new gaming venture to compete with large companies such as Electronic Arts of Take-Two on their own terms. They are going to have to play by a different set of rules and know that they are unlikely to sell a blockbuster game on their first attempt. One of the biggest suggestions of amateur game developers is to keep the projects as small and simple as possible and try to reuse code and graphics as much as possible until they have a better idea about how to compete in the industry.
The next major challenge that smaller game developers must face is finding a way to properly promote and distribute their products. Since they are unlikely to get their games on the shelves of major distributors and lack the finances to fund a large marketing initiative, they must use some creativity to promote their way to success. Popular options these days include distributing these games through social media sites and selling them through popular websites for gaming hobbyists.
Wooga is a great example of a company that has created a simple game that has become very successful because they found a creative way to promote it. The popularity of social networking sites and hobbyist web rings may be the salvation for video game developers wanting to fulfill their dream of creating their own video game company without spending tens of millions of dollars in acquiring the technology or marketing their product in order to compete with large developers. The maxims that amateur developers should live by can be summed up as keeping their projects simple and applying creativity in both the development and distribution of their products.
When the video gaming industry was born in the 1980s it was a golden opportunity for aspiring gaming developers who wanted to successfully enter the field. The graphics were not very sophisticated and anyone who had the fortitude to take the initiative to learn the programming skills that were entailed in developing a video game could successfully penetrate the field.